Happiness is when an idea you pitch goes from “That would be cool” to “We need more of these next year!” That is exactly what happened within a two-week time frame in our Jump Discord. This community is one of the key reasons I have so much energy all day despite my main full-time Web2 job. That’s one thing about Web3, the energy people bring to the table is so contagious and pushes you to grow beyond your imagination. I’ve been contributing to the newsfeed, media and community channels, but I this is the story of how I pitched and executed the Jump’s End of the Year Party.
Concept
I sent out a message in one of our channels on 12/14/21, saying it would be cool to have a holiday party.
It got a few emoji reactions (which is how we support a post in our community) and a few people commenting they would be willing to help put it together. From there we started a thread (which is where we talk about a specific item to keep the channel clutter-free) and the ideas started rolling in. We had suggestions ranging from “dress up as your favorite NFT” to a Zoom scavenger hunt to trivia. A small group of people met to start planning and executing to make sure we had a strategy before Christmas. The final decision was to have our End of the Year Party after Christmas but before the year end. The party would consist of an NFT costume contest, Web3 trivia and a POAP (NFT to celebrate special life events) for all participants.
Planning
Our community of “Jumpers” comes from all over the world (300+ cities), which is why we wanted to be considerate of the many time zones. In our party planning kickoff meeting, we decided on a date and three time slots that would favor different time zones (Pacific, Eastern and European). The time slots were then sent out as an announcement for people to vote for their preferred timings. This is what is great about DAOs, the community gets a say in everything, such as what time we will be having an event.
The next thing was deciding how to run the trivia. I’d seen a tool called Sli.do that allows any presentation to be interactive. It has a Google Slides integration feature, which was so easy to use. You can create a free account that lets you host at least two polls and one quiz, and each quiz can host up to 30 questions.
The last thing was deciding to distribute a POAP to attendees, which would be created by the community using a bounty system. $Jump tokens would be awarded as prizes to the winners of the costume contest, winners of the trivia, the creator of the promo card, and the creator of the POAP.
Choosing the event time
Our community voted on 29th December 10 am PST/ 1 pm EST/ 7pm CET with 22 votes
Curating Web3 trivia
This was my favorite part because it was something that I’ve never done before. My fellow Jumper Carly and I threw a bunch of questions together into a bank, labelling them with a difficulty and a category. My fellow Jumper Chris helped with Jump-specific questions, since he has been a part of the beta founding members. Carly and I worked sync and async to discuss which questions we should keep and exclude. I put all of them in a Google Sheets document with different answer options. Our goal was to keep it entertaining, educating and engaging for Jumpers of different Web3 knowledge levels. The six categories we decided on were Jump, Culture, Security, DAO, NFT and Bitcoin. Each category consisted of two easy, two medium, and one hard question. I then created a Google Slides presentation with two opening questions that allowed participants to be comfortable with using Slido before we got right on with the trivia. Lastly, I wrote up some flashcards that I could reference to keep the flow going while people were answering. Each question had a 40 second time limit (10 to read the question and 30 to answer).
Creating a POAP
A POAP is a proof of attendance protocol — basically an NFT that can be used to bookmark and celebrate life events. What I really love is the fact that it is free to issue and distribute a POAP, since it is run on the xDAI side chain, but can also be moved to the Ethereum mainnet if required. This allows people to experiment with the cool potential of NFTs for free and reduces the barrier to entry for people who are hesitant to purchase one. We opened up a bounty on the creative channels for someone to create a POAP art and a promo card for the party. One of our Jumpers named Matt came up with gorgeous art for both and claimed the two $Jump rewards.
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There are three steps to setting up a POAP for any event:
- Submit a request: Go to https://app.poap.xyz/admin/events and click on ‘Create New Event’, which will take you to a form where you can fill in all the details for the event and attach the POAP art. The art will be published as an NFT. Submit the event and wait for the approval to come in, which could take anywhere from 24-48 hours. If you need any help you can join the POAP Discord (https://discord.gg/P6HQdDerfA), where the staff can help with any questions.
- Set up delivery: There are four ways of delivering the POAP to your event. Secret Word, QR Code, Website and Individual Links (least preferred/most secure). I personally love the secret word method. It lets you create a unique secret word that can be shared during your event and participants can use the POAP app to claim it to their email or wallet address. The second one, which I used as backup #1, was the website. This method allows you to set up a time-sensitive website that anyone can use to mint the NFT. The website also allows you to create a QR code, which takes the user to that link. The last option, which I used as backup #2, was the individual links. I would try keeping these to a minimum, but if you want the highest security this would be the way to go. Each code can be shared to each participant to let them claim the POAP.
- Distribute: I made slide at the end of the presentation that showed the secret code, QR code, and art the Jumpers would be minting.
Testing
Testing was important to me because I wanted to make sure I knew what could go wrong and how to plan a risk mitigation strategy. I tested the trivia/Slido combination by myself the first time, then with my girlfriend and my high school friend, who both know very little about all the topics, but were excited for the learning opportunity. Lastly, I tested it with our founding member Jeff. He only got a sneak peak, not the full test because I wanted him to participate at the party and enjoy the game.
During each test I discovered new problems in the setup, the flow, or the questions themselves. I fixed everything I could, eliminated things I couldn’t, and prepared for anything that could go wrong the day of. Carly helped me tidy up some of the copy in the questions and both of us were really pumped for the show!
Outcome
At event time, we kicked the party off in Discord Voice with the usual chill talk and turning our cameras on. In the DAO, we’ve respected pseudonymous identities that want to contribute, so seeing some of the faces of members I’ve been working with and having fun conversations about Web3 and marketing was great. Next, we got right into the trivia. I ran the slides while Carly was there to help if things went sideways. Everything ended up going smoothly and people loved each aspect of the party. Slido even provides a full infographic which you can see here.
The final metrics that told us the event was a success were:
- 17 people participated from 10 unique cities globally.
- 488 votes were cast across 33 questions.
- None of those 17 people got all the questions right.
- People loved the trivia game and want to see more than one in 2022.
- All attendees were able to mint the POAP, but as a bonus were also rewarded with $Jump tokens.
